Job Title
Content Marketing Specialist
Job Location
Pune (Work from Office)
Experience
3 to 5 years
Responsibilities:
- Content Creation:
- Develop engaging and informative content for the company's website, including landing pages, blog posts, White Papers and case studies.
- Craft persuasive and conversion-oriented content for emails, social media platforms, and marketing collateral.
- Campaign Support:
- Collaborate with the marketing team to create content for various campaigns, ensuring alignment with brand messaging and campaign objectives.
- Contribute to the development of lead magnets, webinars, and other materials to attract and nurture leads.
- Social Media Management:
- Manage and curate content for social media platforms to increase brand awareness and engage the target audience.
- Stay updated on industry trends and incorporate relevant content into social media strategies.
- Multimedia Content:
- Develop scripts and content for YouTube videos that showcase product features, user tutorials, and industry insights.
- Create engaging content for webinars, ensuring a compelling and educational experience for participants.
- SEO Optimization:
- Optimize content for search engines to enhance online visibility and drive organic traffic to the company's digital assets.
Qualifications:
- Proven 3 to 5 years experience in content creation for software solutions, preferably in the IT industry.
- Exceptional writing and editing skills with a keen eye for detail.
- Strong understanding of digital marketing strategies and content marketing best practices.
- Familiarity with SEO principles and the ability to incorporate them into content.
- Proficiency in creating multimedia content, including video scripts and webinar presentations.
- Ability to work collaboratively in a fast-paced environment.
Benefits:
- Competitive salary
- Health and wellness programs
- Professional development opportunities
- Collaborative and innovative work environment
